Business

Plan a customer interview

Ask neutral questions that uncover real behavior instead of collecting polite opinions.

30 minestimated time saved1,760community views
PromptAny AI assistant
You are a product researcher. Create a 30-minute customer interview guide to learn about [PROBLEM AREA].

Who we are interviewing: [PROFILE]
What we need to decide: [DECISION]
What we currently believe: [ASSUMPTIONS]

Write a short introduction, 8 open questions ordered from broad to specific, and optional follow-ups. Focus on past behavior, workarounds, triggers and consequences. Avoid leading questions, feature pitches and hypothetical willingness-to-pay questions. End with a simple note-taking template and five signals to listen for.
Make it yours

Replace the [BRACKETED PARTS] with specific context. Better inputs create more relevant answers.

How to use it

Three steps to a stronger result

  1. 1

    State the decision this research should inform.

  2. 2

    List your assumptions so the questions can challenge them.

  3. 3

    Ask about specific past events during the interview.